BC Tree Fruits

Communication systems and community enterprise

In the early nineteen seventies, I was engaged by BC Tree Fruits and the British Columbia Fruit Growers Association to design, develop, and implement a computerized crop forecasting, inventory management, fruit processing, and marketing system.

I had a limited knowledge of computer systems but I was confident in taking the job  because I had designed and implemented a preventive maintenance system, quality control systems, industrial engineering and manufacturing systems, and various production management systems with the Hoover Company.

Although the system was called a management information system. I can see this more clearly now as a communication system which gave the community of growers, the community of packing houses, and the sales and marketing agency the information needed to make better plans and more informed decisions to maximize revenue and minimize waste from the tree fruit harvest.

This, of course, contributes to the common interests of the individual growers and the community of increasing the return on investment, the efficiency, and the sustainability of the community enterprise.

BC Tree Fruits

BC Tree Fruits is a part of the BC Tree Fruits Cooperative, owned by over 500 local grower families. They nurture the orchards to create the best produce possible. We provide expertise in promoting, packaging and transporting the BC Tree Fruits brand. This includes assistance with sales, marketing, accounting, technology, shipping, and regulation compliance.

British Columbia’s Okanagan Valley boasts rich, fertile soil, endless days of summer sun and 135 kilometers of pristine lake fed by pure mountain streams. It almost doesn’t seem fair that one place should have so much. But thank goodness. Because this magical combination of conditions is positively perfect for growing tree fruits. Not just any tree fruits. But some of the most delicious in the world. From the newest varieties to old favourites, a BC Tree Fruits sticker means flavourful food grown close to home using natural and sustainable methods. Honestly, this is about as fresh as it gets. Way more than delicious.

from BC Tree Fruits

Creative connections

Creating Our Food Systems
Creating Our Communications Systems