Go Direct Media

How Go Direct Media began

A dramatic transition is underway, – one that will propel the world’s major corporations to organize around customers as opposed to product lines or geographical business units. As companies realize that different customers have different values, they will be able to coax their most valuable customers in more profitable directions, – and make their most valuable customers more loyal.

The Coming Customer Revolution
by Don Peppers

If you can dial a half-billion numbers from your telephone, why do you only use a few dozen? Because you call the shots, that’s why. The telephone is at your service. Now think about what the Web really means. Yesterday you learned email. Today you built a personal web page. And tomorrow, with the exponential advances in technology, you’ll become a video broadcaster. The Web, the telephone, and television will merge into one gigantic dial tone. There will be millions of stations, and you will still call the shots.

Call Waiting
by Martha Rogers, PhD

from Go Direct Media
A new business plan 1998 – PDF


The New Marketplace – Real Time Marketing

The New Marketplace – Real Time Marketing – PDF

creating connections for community media contributors

For all the talk of education, modern societies neglect to examine by far the most influential means by which our populations are educated. The news is the single most significant force setting the tone of public life and shaping our impressions of the community beyond our walls. It is the prime creator of political and social reality. Modern societies are still at the dawn of understanding what kind of news we need in order to flourish.

Alain de Botton
The News: A User’s Manual


Increase connections created by community media
Increase the contribution of community media to creative interests
Increase readership for community journalists
Excite interest in exploring media for creative connections and creative contributions
Excite community journalists in creative exploration and contextualization of events and stories

What we can do

A copy desk of creative contributors

Important if true

Media literacy
Media integrity
Media responsibility
Media contribution

Questions for investigation
Questions for creative exploration

Creating connections
Connecting and curating contributions
What is the story?
What communities could benefit?
Why the story could benefit?

Connections with creative interests
Connections with creative enterprise

Community media contributors
Story and editorial interests
Creative interests

Exploring the evolution of a story
History and connections to source contributors

Keystone XL Pipeline

Political Drama Far From Over – Open Canada

What We Know About
What we know
What we don’t know

Community journalism

Centre for Community Journalism
Where we are
What is happening
What we need to know
What we would like to know

Centre for Literacy

Centre for Democracy

Media and Management:Ideas on New Directions
The Media Manager

Organization of News Ombudsman
UBC Graduate School of Journalism

Community Media Contributors

Global Voices
Global Media Institute
Island Tides
The Tyee
Pique News Magazine

Childhood Abuse Brought Me to the Downtown Eastside
Vancouver Media Coop

The Tyee
Creating a strong, independent media in Canada

Andrew MacLeod, Legislative Bureau Chief, The Tyee

Before joining The Tyee staff full time in 2007, I worked for an alternative weekly newspaper in Victoria. The paper had a 30-year tradition of supporting hard-hitting reporting that mattered to the city and the province, but that commitment was declining.

A big newspaper chain had bought the paper a few years earlier and a new publisher was trying to boost profits. The paper wasn’t losing money, but it wasn’t making enough to satisfy the new owners either.

So in a memo to the editorial staff, the publisher spelled out what he saw as the solution: Fewer stories about homelessness, the declining social safety net and “echo system preservation.” [sic]

“We are just a little too ‘Alternative’ for many advertisers,” he wrote.

What was needed, he said, were more profiles of people like “the old man in Sooke that makes his own cowboy boots; the 10-year-old girl in James Bay who sings opera; the third generation pigeon racer.”

All fine stories perhaps, but as a reporter watching the city and province change for the worse as a new government re-wrote the social contract, it wasn’t where I wanted to put my energy. Nor was it what the many readers who encouraged us to push harder on social and environmental issues wanted.

That was my experience then, of course. Papers and magazines change, and so too do the values and energies that drive a news outlet. But not at The Tyee, which has stayed true to its values for more than a decade.

When I pitched a small story related to the welfare system to founding Tyee editor David Beers in 2004, he responded by asking me to instead go deep and write a four-part series on welfare reform in the province.

The articles were well received and I was grateful for The Tyee’s unreserved encouragement for the kind of work I believed needed to be done. So a few years later when The Tyee found the money to hire me full time to cover B.C. politics, I jumped at the opportunity.

Since then I have written hundreds of articles on a wide variety of topics, many involving poverty, health care, working conditions, labour, housing, land use and the environment.

And I’ve been proud to be part of a publication that publishes some of the country’s best reporting on these and other topics. We add voices to the democratic conversation that would otherwise be missing.

Last year, with The Tyee’s strong support I wrote a ten-part series on economic inequality, Super Unequal BC. Those stories generated much discussion and provided the basis for my book, A Better Place on Earth: The Search for Fairness in Super Unequal British Columbia that Harbour Publishing released this year.

The book led to many opportunities to talk in other media about the rise in inequality and what can be done to reverse the trend. In May it climbed as high as number three on the B.C. Bestsellers list, reaffirming for me that there is an audience hungry for (if I say so myself) thoughtful, well-researched, solutions-oriented reporting on challenging issues.

And, remarkably, the book achieved that success without once mentioning pigeon racers or 10-year old opera singers.

I feel fortunate to contribute to a publication that can be directed by a mandate from readers to address critical social and environmental issues, rather than picking stories with an eye to pleasing advertisers.

That’s why I’m asking you to sign up to be a monthly Tyee Builder, so that we can persist and continue to tell the stories that it can be difficult for other media to explore.

As a special incentive, the first six people who sign up to be monthly Tyee Builders for $15 per month or more, or give a one-time gift of $100 or more using this link will receive a signed copy of my book, A Better Place on Earth: The Search for Fairness in Super Unequal British Columbia.

I hope that you’ll join us in creating a strong, independent media in Canada.

Stories by Andrew MacLeod
Super Unequal British Columbia
A Better Place on Earth
Canada needs more independent journalism


Arts Direct
Building the Arts Community – PDF

Published to Studio – Go Direct Media