demonstrating social contribution
In 1995 I became one of the founders and the first President of Canadian Business for Social Responsibility. I resigned from the Board after two years because I was unsuccessful in persuading the other directors to take a different approach to membership from the traditional business association model.
Some years later another founding member, Adine Mees, became the Executive Director and we began exploring possibilities for the future of the Canadian Business for Social Responsibility. This included the idea of creating CSR Canada, – the Centre for Social Responsibility in Canada hosted by the Canadian business community.
I presented the idea to the Board of Directors for Canadian Business for Social Responsibility in July 2002 as an opportunity for Canadian businesses to show Canada cares and demonstrate socially responsible leadership to the world by creating a Centre for Social Responsibility . I thought Canadian Business for Social Responsibility could create and evolve the Centre to become the global centre for people and enterprises demonstrating social responsibility and social contribution.
We introduced CSR Canada with a full page colour ad in “The Ethical Corporation” a British magazine widely read by the European corporate social responsibility community. The communication was intended to position Canadian business with how Canada is known. Canada Cares.
Since then my idea of social responsibility has evolved to simply do no harm and make a contribution. Caring demonstrated. The Centre for Social Responsibility could create community around exploring how we bring the idea of social responsibility and socially responsible enterprise into our culture, into our practice, and into how we create possibilities for our future.
The Centre for Social Responsibility can be created through the collaboration of community enterprises that are involved in the common interest of creating more socially responsible behavior. The idea and the model could be developed with the participation of community enterprises based in Vancouver and the enterprise could be created by engaging socially responsible companies and interested community enterprises across Canada.
Canadians and Canadian enterprise can demonstrate that Canada Cares by creating a model and providing socially responsible leadership to the world.