Centre for Literacy

exploring media literacy in the new world

In a world where audio-visual communications are arguably our primary and most influential language, media literacy should be a fundamental part of every learner’s education. Yet so often, learning how replaces learning why; we use technology but we rarely question or deconstruct its meanings. Media literacy requires that we sift through, connect and analyze the messages that inform, entertain and sell to us every day. It’s the ability to bring critical thinking skills to bear on all media – from music videos, news programming and Web environments to product placement in films and virtual reality gaming.

The Cinematheque Education Department has been engaging children, youth and adults in media literacy workshops and programs for over a decade. Our most recent includes the Metro Vancouver-wide Vancouver Foundation supported Integrated Media Literacy Project.

Our Education Department offers a wide variety of media literacy workshops that are aimed to take students far beyond the surface of the media and analyze it in a much more in depth way than they are used to. We have tried and tested, up to date workshops covering advertising, violence, gender, politics, and civic engagement, but if you have a topic that you would like us to develop a workshop around, we would be happy to he hear from you. Our workshops use practical techniques and strategies to integrate critical media literacy into every curriculum. We customize programs to

  • Discuss and critique contemporary media examples to uncover layered meanings and complicated, often hidden, messages
  • Assist students in making connections among political, social and current events, the mass media we use to understand them, and the motivations behind those media representations
  • Engage participants in discussions, encouraging them to form their own opinions about important issues and ideas

Source: The Cinematheque

Cinematheque Opportunities


Creating in the new world

Our creative interest is exploring media literacy and the contribution of media literacy to our creative experience, to our creative enterprise, and to learning the art of creating with our experience

In the new world we need to go beyond the idea of literacy being our ability to read and write to the idea of exciting interest in exploring how we improve our media literacy in the new world of digital media.

by contributing our observations on and connecting stories, ideas, information, observations, and opportunities which contribute to our common interests and common enterprise as a community, – by demonstrating conscious observation, exploration, and consideration of media and connecting and observing on the relationship and contribution to our common interests and enterprise as a community

We want to demonstrate media literacy and the art of creating connections and creative contribution and creative enterprise with media which holds our communicators more accountable and improves our ability to communicate and create connections.

We want to demonstrate how media literacy contributes to improving our ability to create with our experience and recognize when our experience is contributing to creating us and how we see, feel, think, and behave



Media Smarts

MediaSmarts is a Canadian not-for-profit charitable organization for digital and media literacy. Our vision is that children and youth have the critical thinking skills to engage with media as active and informed digital citizens. We develop and deliver high-quality Canadian-based digital and media literacy resources; provide leadership in advancing digital and media literacy in Canadian schools, homes and communities; and contribute to the development of informed public policy on issues related to the media.
Media Smarts


Looking Through Literacy – Canada’s Social and Economic Issues through the Literary Lens – PDF
Writing on the Wall – Film

Creative communities

World City of Literature


ABC Life Literacy Canada
World Literacy Canada
Decoda Literacy Solutions – Making Sense of the Modern World
Literacy BC
The Vancouver Sun Raise-a-Reader
Postmedia Raise a Reader
Reading is Fundamental
School of Communication at Simon Fraser University