Millennial Makeover

The Technology Tsunami

The Center for the Digital Future has been studying the behaviour of Internet users and non-users since 2000. Its research shows that when people have continuous access to the Net, and the ability to quickly download content to their computing device, their use of the net changes completely. As Jeff Cole, the Centre’s director, put it after reviewing the results of their 2004 study, “The ‘always on’ feature of broadband will have significant effects on Internet use, creating change for users that is almost as great as the difference between Internet access and not having access at all.”

Instead of “going on line” in concentrated, short bursts of time, which was the case in the dial-up world, broadband internet users incorporate being on the net into their daily activities, making the Net more of an integrative experience rather than a disruptive one. For most millennials, it is the world of broadband access to the Internet that is the only world they have known.

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