Why Wouldn’t We Care

I am once again revisiting the idea of creating an environment of caring and of creating community around exciting interest in creating an environment of caring about the future of our environment as a reason for creating community. Caring is what drives our enterprise. Caring is what motivates us to act, to do something, to pursue something that contributes to what we care about. The question is, – what do we care about? Why do we care? Why would anyone care about what we care about? Why would anyone else care about our enterprise and care to contribute to our enterprise?

If Canada does not care about our natural, our cultural, and our creative resources, who does? Who cares? Why would anyone care about what we want to do? Why wouldn’t we care about exploring what we can do to contribute to what we care about?

Caring about our world is how we create communities without borders. Caring about our world is why we want to create communities without borders. I watch two beautiful little birds peck away at some stale bread crumbs in a dish in front of me under the bower of a flowering bougainvillea in the heat of the morning sun and wonder why we wouldn’t all care about doing what we can to create a future for this beautiful world we live in.

Are there a thousand organizations, a thousand enterprises, who want to build this communication system, this community media system, this community network, – who could care about, and benefit from, and contribute to creating this community resource, – this ability to create a future for ourselves and our world? Who would care to invest in creating this resource as a community? Why wouldn’t we care to create community around creating a community who cares?


Creative British Columbia
Creative Canada
Canada Cares