Why Quantum Media

Social media advertising’s big risk

It’s an advertising match made in hell. Alongside Facebook pages set up to mock the suicide of bullied B.C. teen Amanda Todd are ads for Target Corp., Ticketmaster and Four Seasons Hotels.

Those companies have not deliberately chosen to sponsor the content, of course. But the appearance of these ads highlights a problem with advertising on social media: It is not always brand safe, and it allows relatively little control over the content that appears next to a company’s messages in a constantly updating environment.

Susan Krashinsky
Globe and Mail, October 20, 2012