From profile to interests

If we are trying to create connections with the experience, ideas, and interests of others. – their context, their way of seeing things, and what they care about we could begin with the common interests of the community we are interested in creating around our enterprise rather than the characteristics which in reality are all unique.

When I first began to think about creating a market we could serve and creating real-time marketplaces for I asked myself what the profile of the group of buyers of merchandise, services, and information might look like so we could target our communications and opportunities to buy.  I set out to define the profile of the buyers who would represent the most valuable and influential market to create a relationship with and own by providing a valuable service and earning revenue from transaction activity in the process.

I defined the profile as people who are informed, concerned, active, resourced, and enlightened. They got it. They understood who we are, where we were, and were contributing and able to contribute more. The word enlightened appeared when I saw the acronym that summarized the characteristics of this common audience. The I CARE market.

Now I can see the same acronym applies easily with the common interests of the communities of common enterprise we could contribute to, and become part of, and create as a creative community enterprise. Our common interests and our common enterprise as a community that cares is to become more informed, more connected, more able, more resourceful, and more enterprising, and excite the interests, imagination, ideas, and contribution of other communities of interest.

The community that cares about contributing to creating a better future for our world as a community, with everyone in the community involved in finding a place to become a contributor, and everyone contributing to our ability to make that possible, and everyone exploring ideas and opportunities to contribute to our ability to increase our contributions to creating possibilities.

What we could do

What we could do is explore which communities of enterprise are contributing to our common human interests, – the interests we have in common as humans and the common interests we have as a community, – and focus our attention, our creative energy, and our creative resources on increasing the size and contribution of our communities of common enterprise and increasing our ability to create possibilities for our future and the future of our world.

Real Time Marketing – The New Marketplace – PDF
As imagined in the November 1998 Business Plan for Go Direct Media


A global positioning strategy for a networked Age

Each century, the global balance of power shifts dramatically. We’re in one of those times right now. The world is on a roller coaster ride of change. For Canada, that means great challenges-and great opportunities.

It’s a critical moment. Globalization lays bare timidity and mediocrity. What Canada does now could make us a world leader, or it could leave us behind, sitting on the sidelines as the rest of the world moves on. Canada is in the right place at the right time to lead the way in the new, networked age. The choice is ours to make. We need to be open to ideas, open to investment, and open to the world.

Open Canada – A global positioning strategy for a networked Age – Film
Open Canada – A global positioning strategy for a networked Age – PDF

Democracy and Pluralism in an Interdependent World

Three concepts seem essential in creating, stabilizing and strengthening democracy around the world, including among the people in Africa and Asia with whom I have worked in the past. These concepts are meritocracy, pluralism, and civil society. What role can Canada play, drawing upon its national genius, in creating or enhancing these great underpinnings of democracy in the developing world?

Canada as a Global Leader – His Highness, the Aga Khan

We are a microcosm of the world. We have the ability to demonstrate how we can create a better world by learning about our different cultures, learning from our different cultures, and contributing to our different cultures in our country and in our communities around the world. We can learn from our different ways of seeing things, thinking about things, and doing things. We can learn how to communicate with our cultures, how to contribute to our cultures, and how to explore our common experiences, interests, and ideas, and create together in the creative age.

We are in a unique position at an important time in the history of Canada and of the world.

We have the opportunity and ability to put Canada’s creative resources and creative contributions on the world’s stage.

Creative Canada

The Intergovernmental Panel on Climate Change
During the 1980’s scientific evidence about global climate change and its consequences led to growing concern among scientist, policy makers, and the public. In 1988, the United nations Environment Programme and the World Meteorological Organization jointly established the Intergovernmental Panel on Climate Change


Climate Change – State of Knowledge
from the introduction to the report
October  1997

The Intergovernmental Panel on Climate Change