Our goal is to contribute to the building of Nation Brands and help energize trade and understanding between peoples and cultures around the world.
In today’s multi polar, increasingly open marketplace, emerging countries have a tremendous opportunity to expand trade and build relationships around the world. Unfortunately, many trading partners and global consumers do not yet have a true understanding of these nations; their unique cultures, peoples, economy and capacity. This stands as a significant barrier to trade, development and the building of strong relationships between governments and peoples.
BRAND[TRADE] is a trade and marketing company that works in partnership with countries to design, develop, and market small producer product collections and media-driven consumer programs internationally. These integrated trade initiatives are designed to create greater understanding of the unique cultural economy of a nation and contribute directly to a country’s trade, development and branding agenda.
To accomplish this, BRAND[TRADE] also partners with other global development and trade institutions, leading designers, and creative agencies, media companies, retailers, businesses and NGO’s in order to compete at the highest level and build enduring links to markets.
We can increase trade between peoples and cultures around the world by increasing our understanding and appreciation of the unique
In the open marketplace created by the communications systems of our new world we have a great opportunity as a creative community to create connections and relationships and contribute to exciting economic activity and investment in the emerging economies of countries with unique cultures, peoples, and contributions to make to our understanding, appreciation, and experience of life.
We do not yet have a true understanding of the unique cultures, peoples, economy and capacity of our developing countries which militates against our ability to understand the opportunities we have to contribute to these emerging countries and the creating a future for the indigenous cultures that contribute so significantly to the experience of the land defined by the country as a nation in our world.
We have the opportunity to create connections and relationships for companies with an interest in creating partnerships with creative cultures
BRAND[TRADE] is a trade and marketing company that works in partnership with countries to design, develop, and market small producer product collections and media-driven consumer programs internationally.
These integrated trade initiatives are designed to create greater understanding of the unique cultural economy of a nation and
contribute directly to a country’s trade, development and branding agenda.
Our brand is how we are known. We are known by what we say and do and how we say and do things. Our culture is known by what we say and do and how we say and do things.
We can create connections with and for economic, social, and cultural development enterprises, designers, creative agencies, retailers, and communications companies to create value for the unique creative contributions of our many unique and creative cultures and create enduring relationships for the benefit of our appreciation for our experience of our world and for the benefit of our creative cultures.
Creative Culture is a cross-cultural consultancy. Our main objective is to help brands and agencies to get their cross-market messages right. Cultures, languages and strategies are the three pillars of everything we do and breathe.
From birth to death, people are wrapped in cloth. We wear clothing for warmth and protection from the sun but also as an expression of political power, social prestige, pride in identity, and spiritual protection.
What we value and wish to emphasize is mirrored in the clothing we wear. The investment of time and labour, and the physical, emotional, and divine energy required to make clothing, are evidence of its importance for cultures around the globe. Complicated, time-intensive methods of cloth creation and embellishment demonstrate human ingenuity and patience.
Beautiful clothing wraps us in symbols of our significance. From receiving blankets for newborn babies to robes used in coming of age ceremonies, from wedding finery to funeral shrouds, textiles mark rites of passage. Even everyday functional clothing influences how we recognize social class, political affiliations, and pride in local, regional, or national identities.
Spiritually, these cloths cover bodies whether Animist, Buddhist, Christian, Daoist, Hindu, Jain, Muslim, Shinto, or Sikh. They are worn by religious leaders, monks, and devotees for ritual and ceremony, depict cosmological beliefs through motif and design, and serve to emphasize the authority and divine connection of the wearer and often the maker.
Curator, Layers of Influence: Unfolding Cloth Across Cultures
Museum of Anthropology, University of British Columbia
Grouped by geographical area, the textiles are arranged to facilitate an up-close examination of the intricate, sophisticated, time-intensive workmanship involved in each piece, coupled with the creative use of dozens of different materials – from silk to alpaca wool, flax fibre, shells, mulberry bark – even kiwi feathers.
They include vivid indigo-blue hand-dyed batiks from Bali; appliquéd horn button blankets from B.C.’s Northwest Coast, to the intricate geometric patterns of the Shipibo in Peru. The Shipibo interpreted designs as cosmic serpents created only by female painters for shamanic ceremonies. The geometric flow of the patterning is considered “visual music” and used to make women’s skirts.
from A new exhibition at Vancouver’s Museum of Anthropology unwraps cultural expression
The Globe and Mail, 2016.12.07
For the Shipibo people of Peru, everything is intertwined. Their home. Their souls. Their Creator. Shipibo artisans paint and stitch the energy of these serpent songs into patterns of visual music. Each handcrafted collection of products transforms music, myth and belief into one harmonious creation. The Shipibo people of the Amazon are renowned throughout Peru for their unique form of spirituality. Known as masters of ayahuasca shamanism, they are capable of channeling the energy of the natural world, brought to life in their wondrous crafts. There is a sophisticated symbolic language embedded in these geometric patterns that the Shipibo strive to honour within a quickly modernizing world. The traditional ways of the Shipibo reflect a fundamental connection with the universe, and their art perceives what is beyond seeing.
Each pattern is unique, inspired by songs of the shamans and translated by the artistic eye of the Shipibo women during the ayahuasca ceremonies. Cushions, bags, and wall hangings are made with dyes sourced from the jungle on natural cotton and linen. Thick patterns, called Xau Kené, and intricate thin patterns, called Malla Kené, are hand-painted onto fabric and then stitched with colourful embroidery to create unique song cloths.
Home of the Shipibo people
Pucallpa, a city on the Ucayali River, is home to the legendary society of the Shipibo people. This city in the Peruvian Amazon is named for the spectacular colours that occur naturally in the earth. Pucalpa means “red earth” in the Quechua language, and the naturally occurring vibrant colours lare deeply ingrained in the wondrous crafts of this region.
The Shipibo people are known for their knowledge of the natural environment and their techniques for communicating with nature spirits. The iconic proof of this is the textiles they produce. The Shipibo textile takes us back to the beginning of time. Known as healing designs, the Shipibo artisans, inspired by the spirits of the rainforest, translate sung prayers into visual patterns on cloth. Shipibo women sing prayers while they work. Their methods are unique and can be described as visible music. The song becomes the cloth. The song’s harmonic vibrations, message and spiritual energy then live in the textile.
This sophisticated idea that music and design are medicine to restore balance is very ancient. Indeed, Shipibo women are on an ancient mission to heal the planet with their textiles. The red earth of the Shipibo lands is a colour found in everything they make. The red dye of Mahogany bark is used on the cotton they cultivate for their textiles. The warmth of the earthy reds and browns featured in Shipibo products seems to be the colour of mother earth.
These are products that tell a story as old as humanity and more relevant than ever. The Shipibo textiles are messages to the modern world from our deep past, from humanity’s original ancestors still living in a garden of Eden we call the Amazon rainforest.
Opening minds, – opening markets.
Creative; adjective, – marked by the ability or power to create, – having the quality of something created rather than imitated, – imaginative.
Culture; noun, – the customary beliefs, social forms, and material traits of a racial, religious, or social group, – the integrated pattern of human knowledge, belief, and behaviour that depends upon man’s capacity for learning and transmitting knowledge to succeeding generations
The Shipibo community consists of about 35,000 people living in over three hundred villages concentrated in the Pucallpa region of Peru, none of them having electricity.
Despite modernization the Shipibo tribe maintains a strong tribal identity and retains many of their prehistoric shamanic traditions and beliefs. Among their traditions is the Ayahuasca ceremony.Shipibo women
Ayahuasca based cosmology is commonly depicted by Shipibo artisans, who are known for their intricate geometric designs and patterns.
The common figures in the Shipibo designs are the square, the rhombus, the cross and the octagon. The symmetry of the patterns emanating from the centre represents the inner and outer worlds.
The Shipibo women delicately paint on various size sheets of pure cotton adding colour from a blend of organic materials from the jungle. The jungle, mud material is applied with very fine sticks and dyes made from barks and fruit are used to tattoo the colour on the fabric.
Once the freehand design is completed by the women, they will start the elaborate embroidery process that can take as long as three months to complete. The unique and complex patterns woven in the fabric are an expression of the connectedness of creation and the ongoing dialogue with the spiritual world and powers of the rainforest. It is common for many women to work on the same piece collectively and they seem to be moved by the same artistic spirit resulting in a piece that will look like it was made from one single artist.
The village women use this skill to create income for themselves, therefore becoming less dependent and more empowered. For most of the Shipibo women this is their only source of income.