The Next Chapters

What is our story? Where have we come from? Where are we now? Where are we going? What stories are we creating? What stories could we be creating?

The next chapters are about how we change the way we see and do things, how we improve our ability to communicate and create connections with one another, and how we make creative community enterprise around our individual, community, and common human interests possible.

Creating a better world for ourselves lies in creating opportunities for people to learn, contribute, and create connections and relationships.

What we know about literacy

42% of Canadian adults lack basic literacy skills
80% of people who end up in jail are functionally illiterate
30% of Ontario’s Grade 3 children fail the standard reading exam. Thousands of public schools across Canada are in severe need of basic reading resources
In 1970 Canadian schools budgeted to buy three books per child per year.
Today school budgets allow for less than one third of a book per child.
Most Canadian children have limited access to contemporary reading materials.
Only 13% of Canadian public schools have a librarian
The world has changed. The basic level of literacy we need has gone up.
Other countries are doing a lot better than Canada does
Our standard of living is directly related to our standard of literacy
Literacy is at the core of how we measure a society’s healthiness.

Source: Writing on the Wall
Indigo Love of Reading Foundation
Functional Illiteracy

What we know about reading

What human beings value most are pleasure, utility, and creativity. Reading contributes to what we value, – the pleasure of the experience, a contribution to our learning, and ideas to excite our imagination and creativity.

What we know about literature

Stories are how we learn. Stories are how we connect with one another around common experiences, common ideas, and common interests. Stories are how we contribute to changing the way we see things, think about things, and do things.

Stories carry ideas. We remember stories. Stories create word of mouth. We retell stories. Stories are how we express ourselves and how we contribute what we know to others. Stories are our history and our heritage. Stories are our culture. Stories create our culture. Stories create community. Our cultural and human development lies in our stories.

What we know about the art of language

Words communicate who we are, how we feel, and what we think. Words guide our attitude and our behaviour. Words are how we communicate what we see and how we see things and what we do and how we do things. Words create our reality and our possibilities. Words are how others come to know us and how we come to know them. The art of language is the art of creating our life. We choose our life when we choose our words.

How we are known

Our brand is what we come to be known for. We are known by what we say and do and how we say and do things. We are known by our story. Our story creates our enterprise. Our story creates community around our enterprise. Our story creates our future.

What is our story?

What are our interests? What communities of interest are we contributing to? What are we doing? What do we contribute? How are we known by the communities of interest we contribute to, who contribute to us, and who benefit from what we do? What communities of interest would we like to contribute to? What community are we creating?

What are our interests?

To provide booklovers and those they care about with the most inspiring retail and online environments in the world for books and life-enriching products and services.
We exist to add joy to customers’ lives.
We anticipate their needs and exceed their expectations.
Excellence matters in everything we do.
Success is only attainable through outstanding people working together in an open environment that promotes knowledge and growth.
Books, reading, and storytelling are an integral part of advancing society.
Innovation is the key to growth and can come from anyone, anytime. We have a responsibility to give back to the communities in which we operate.

How are we known by the communities we serve?

How do you want to shop?

What communities of common interest do we serve?

People interested in becoming more informed, more connected, more able, more resourceful, and more enlightened, – more understanding and appreciative of life and human nature.

People interested in learning how to learn, learning how to respond to their experience, learning how to change, learning how to contribute to changing things, learning how to communicate, learning how to create relationships, and learning the art of creating.

What could we be known for?

What would you like to experience, explore, know, learn, do, and create?

What communities of interest could we serve?

People and enterprises contributing to our common interests in increasing literacy, creating more opportunities for people to read, and improving our ability to learn from our stories, tell our stories, and create stories.

People and enterprises interested in creating a better future for our children.

People and enterprises interested in exciting interest in reading in our children and in creating opportunities for everyone to increase their ability to experience, learn, contribute, and create a better life for themselves and others.

What could our interests be?

Increasing understanding and appreciation for the contribution of literacy, reading, stories, and the art of language to our individual, community, and common human interests

What could we be known for?

Creating possibilities


Creating a world where everyone has access to books that could contribute to their ability to pursue their interests, create a better future for themselves, and contribute to creating a better world for everyone.

The Indigo Love of Reading Foundation

What we know

We are in a crisis and may be losing entire generations to forms of illiteracy that will prevent them from surviving in the future.

What we are doing and how we are contributing

The love of reading foundation provides funding for ten school libraries each year. Our interest is to fund as many schools as we can with the resources we have.

What our interests are

Our real interest is to make this crisis so clear in the minds of our community and government that it will be addressed. It is an injustice to be robbing our children of their ability to thrive and contribute to our society in the future. Open a world of possibilities for children.

What literacy contributes to our economy

A 1% increase in literacy will add $18.4 billion to our economy. How much of that could be in increased book sales?

Our Next Chapter

Creating a future for our children


The World City of Literature
Creating Community with Stories
Community Children Centre
ArtsDirect Kids