Community businesses

Creating a successful business is all about creating community around our business. For corporate business this is often all about a creating a brand, something we come to be known for or want to become known for, that says to people, I am or could be part of the community associated with the use and consumption of this brand.

For community business the opportunities to create community around our contribution to the lives of people in our community are much greater, and our ability to respond to opportunities and community interests are much greater, giving our local or community businesses more resilience while we contribute to creating a sustainable community. The opportunity and ability to create a business serving a local community becomes more possible as the connections with the community are created and the community becomes more appreciative and supportive of the community business contributor

Business communities

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